Gloperba
GLOPERBA is a professional corporate website for a pharmaceutical product (liquid colchicine), developed for two distinct target audiences: Healthcare Professionals (HCPs) and patients. The project focuses on clarity, compliance with healthcare standards, and the visualization of complex medical data regarding gout treatment.
Completed Tasks
- Dual-Sided Content Architecture: Created separate sections for specialists (HCPs) and patients, adapting the tone of voice and depth of medical information for each group.
- Scientific Data & Graphics Visualization: Implemented complex infographics demonstrating disease pathogenesis (the link between hyperuricemia and inflammation) and clinical study results showing product efficacy.
- Interactive Dosing Tables: Developed a user-friendly conversion table (mg to mL) for precise titration of liquid medication doses.
- Registration & Resource Access System: Integrated user registration functionality for receiving updates and downloading specialized medical materials.
- Legal & Safety Information Management (ISI): Strategically placed mandatory medical information (Indication & Important Safety Information) in accordance with regulatory requirements to ensure legal compliance.
- UX-Focused Mobile Menu Development: Created a responsive menu with a clear hierarchy of sections (“About gout”, “Why GLOPERBA?”, “Resources”) for effortless navigation on smartphones.
- Patient Support Program Integration: Implemented a section providing access to Copay assistance cards, allowing patients to download discount coupons directly from the website.
- Medical-Grade Responsive UI Design: Utilized a clean, “sterile” color palette, thematic medical photography, and accent typography to build brand trust and authority.
