Loreal
L’Oréal Paris Elseve x Clutch is a vibrant promotional landing page created as part of the “Dream Long” product line media campaign. The project was implemented as an interactive special feature on the Clutch portal, combining native advertising, expert influencer content, and a presentation of the product range for long hair care.
Completed Tasks
- Dynamic Hero Screen Development: Implemented an animated transition of the first screen upon page load to increase engagement and create a “wow” effect.
- Native Content Block Creation: Integrated interviews with famous bloggers and artists (Anna Trincher, Dara Avramenko, Liza Krasnova) featuring their personal hair care tips.
- Product Benefits Visualization: Developed a dedicated block for a detailed presentation of the Elseve Dream Long line, highlighting key ingredients (plant keratin, vitamins, castor oil).
- Accent Typography: Utilized stylized handwritten fonts for headings to emphasize the emotional and friendly tone of the brand communication.
- Interactive Navigation: Implemented smooth scrolling elements and graphical cues to encourage users to explore the full depth of the content.
- Branded Styling (UI/UX): Blended the signature aesthetic of L’Oréal Paris (shades of pink and gold) with the interface of the Clutch media platform.
- Responsive Design: Fully optimized the layout for mobile devices, ensuring the readability of long-form text blocks across all screens.
- Call-to-Action Integration: Strategically placed buttons linking to brand pages and influencers’ social media profiles to stimulate further engagement.
